Economy

Amy Holloway is the energetic leader of Avalanche Consulting, Inc. For almost 20 years, she has served as a strategist and targeted marketing consultant for communities across the world.For nearly a decade prior to starting Avalanche, Amy served as a strategist and executive at two national economic development consultancies. Her B.B.A. and M.S. degrees in environmental economics are from Baylor University.

Amy is a nationally recognized speaker on the topics of strategic planning and marketing. In 2012, the Austin Business Journal awarded Amy with a Profile in Power, recognizing her as one of the five most influential women in Austin.

Summary of Amy Holloway's Presentation

• Lately, Provo has been appearing in a lot of rankings. These rankings may not be "scientific" but they do create awareness with businesses and site selectors and they become a self-fulfilling prophecy on what areas are best for expansion.
• This expansion leads to more growth. What will you do with this new growth?
• The Wasatch Front Mega Region from Provo to Ogden is primed for growth over the next 50 years.
• There is an urgency to respond to growth now because by 2050 you will have another Utah County within Utah County and another Provo within Provo. This is a lot of people in a rather confined geography between mountains and lakes.
• New growth becomes Dense and Vertical, High Tech and High Capital Investment, Regionally Collaborative, Targeted in approach to business attraction, and more dynamic in workforce training and ability.
• The recently completed Provo Economic Development Strategic Plan helps build a base for the next 50 years of growth and identifies ways to respond to various economic trends.
• Avalanche Consulting conducted extensive research that shows what people in Provo most desire in the local economy and what types of jobs/industries they feel are the best fit for the future.
• Additional research identifies where Provo is most poised to compete in the national economy. This research can be found at provostrategy.org
• Don't worry about what happened yesterday and look forward.

View the presentation slides for the economy.